Site engagement metrics, such as bounce rate, time on site, and pages per session, can also impact a site's ranking in search results. Sites that provide engaging, high-quality content are more likely to have better engagement metrics and rank higher. Future of work Incorporating multimedia elements such as images, videos, and infographics into a website can help improve its ranking. These elements can help make content more engaging and shareable, which can help attract more backlinks and social shares.